Product Innovation And Advancement

Accelerate growth by embracing new ideas​

Your target audience should be at the center of your invention

We can create survey scripts or develop custom survey scripts if needed. Whether you choose self-service or need assistance, success is our number one priority.

Thought Screening: Make a list of the best ideas

Recognize the most promising ideas through consumer input so you know where to focus your development efforts.

Concept Evaluation: Fine-tune concepts and maximize potential

Prioritize concepts that are high appealing and have more potential for long-term success. Understand the advantages and disadvantages of these concepts so you can continue to improve.

Package Testing: Ensuring your shelf presence is noticeable

Evaluate packaging to ensure that it will engage consumers and meet brand expectations.

Product Evaluation: Pre-Launch product evaluation

Before the launch of any new product, the product strategy should be tested with the target group for accuracy. These insights directly relate to the product attractiveness and buying strength of your product as well as usage points to drive your brand.

The Benefits

Take advantage of tried and true methods

Choose from tested methodologies that accurately predict the impact of a new product on sales and brand awareness.

Take control of your perception

View and investigate results utilizing an instinctive dashboard that permits you to access past tests and track results over time.

Innovate with confidence

With Torfac’s worldwide reach and skilled support, we can assist with directing you through your full innovation lifecycle.

Keep up with the pace of business

Get quick, practical outcomes so you can confidently develop and move as quickly as your business requires.

In these turbulent times, how do you unlock innovations?

In crucial times, an accurate and robust strategy can assist your business to prosper.